BrandConnect Consulting

Successes

Budget Optimization

Strategic Multi-Channel Marketing

Managed a marketing budget of over $3.5 million, strategically optimizing resources to maximize impact across corporate and franchise operations, ensuring efficient allocation aligned with business priorities across various sectors.

Strategic Multi-Channel Marketing

With extensive experience in both B2C and B2B environments, BrandConnect Consulting developed annual marketing plans and multi-channel strategies that streamlined campaign execution, enhancing brand alignment and visibility across restaurant brands as well as in retail-apparel, tech, and hospitality sectors.

Post-Pandemic Growth Strategy

Strategic Multi-Channel Marketing

Local Store Marketing and Expansion Guidelines

In response to the demands of a post-pandemic landscape, BrandConnect Consulting crafted a robust growth plan, increasing team capacity to support a 50% projected rise in store openings while supporting restaurant clients through adaptive strategies and operational support.

Local Store Marketing and Expansion Guidelines

Management System Integration and Implementation

Local Store Marketing and Expansion Guidelines

Developed standardized guidelines for grand openings, POP placements, and local store marketing, effectively accelerating the expansion of corporate and franchise locations across industries, including hospitality and quick-service restaurants.

Digital Traffic Growth

Management System Integration and Implementation

Leading digital transformation across tech and retail brands, BrandConnect Consulting spearheaded website redevelopment for five restaurant brands, resulting in a 125%+ increase in website traffic and +143% increase in social media followers. This success reflects their capability to elevate digital engagement and brand visibility across diverse consumer platforms.

Management System Integration and Implementation

Drawing on extensive B2B and B2C experience, BrandConnect Consulting guided a team through digital transformation, onboarding a new website platform and implementing a reputation management system to strengthen brand integrity, especially within the hospitality and retail sectors.

Cost-Saving Product Innovation and Product Development

Partnered with operations and procurement teams to launch limited-time offers (LTOs) and a streamlined menu development process, successfully modernizing product offerings while reducing costs—a strategy well-suited to both consumer-focused brands and B2B initiatives. The consultancy has participated in 50+ product launches.

COVID-19 Revenue Diversification

Cost-Saving Product Innovation and Product Development

In response to COVID-19, BrandConnect Consulting innovated by developing a comprehensive plan to launch four ghost kitchen brands, offsetting revenue declines and securing financial resilience, showcasing their adaptability in the face of crisis within the restaurant, travel, and tech industries.